Public Safety Campaign for TxDOT

I created the visual identity for Any High Is a DWI, a statewide public safety campaign for the Texas Department of Transportation. The campaign began by showing that driving under the influence of cannabis, alcohol, or both can lead to a DWI, and later expanded to include prescription medications and other drugs, reinforcing the message that impairment comes in many forms. I developed a bold, highly recognizable design system used across billboards, posters, event tents, outreach materials, animated banners, both in English and Spanish. The result is a clear and flexible campaign that turns a complex legal and safety issue into a message that is immediate, memorable, and difficult to ignore.