Dell Children’s Health Plan Rebrand

This project marks the first phase of a rebrand for Dell Children’s Health Plan, a nonprofit health plan that provides Medicaid and CHIP coverage to children, pregnant women, and families across Central Texas. I developed a brighter, more joyful visual language that reflects the idea that health care should feel supportive, accessible, and full of possibility.

Using bold typography and energetic photography, the campaign centers on the freedom and peace of mind that quality care can bring to families who need it most.